Consumers want choices that allow them to indulge in delicious and nutritious foods while positively impacting the environment. Victory Hemp Foods is pioneering hemp protein solubility and texture for optimal food and beverage applications. Consumers won’t have to sacrifice taste for nutrition.
Chad Rosen: I think we're really at the beginning of a long path. And it's funny, I think that there's two directions that we're going to get pulled in. One is development of new and novel formats of ingredients. So we're talking about solubilizing our proteins so that they can be incorporated into more beverages and texturizing our proteins so that they can be incorporated into more snack foods. And then on the backend, I think consumers, and that's just a function of consumers, they want to indulge, they want to eat great foods. They want these foods to taste like satiating deliciousness, right? No one wants to sacrifice on that. If we can get nutritional attributes packed into whatever satiating us all the better. We're going to gravitate towards those products. But at the same time consumers they want everything in one package. They also want these products to deliver outcomes for the environment that they want to see. They want to be a part of having an impact in climate change. And I think that's why people are looking at their own lives as the government is looking at all the sectors of the economy. Can I drive a more fuel efficient car? Can I put a nest in my house to control climate in my house? Can I eat foods that have an impact on a positive regenerative agriculture system that's sequestering carbon? And so, as we develop these solutions for the marketplace, we also have to be talking about what the upstream impact is of the crops that we're growing, which really relate to sequestering carbon and really understanding how our farmers are having an impact or not having an impact on the soil. And so those are some of the areas that I think that a lot of us crave. We want to see more verifiable data and details related to what's quantifiable in the impact that the supply chain is having on these products. And as QR codes become more and more prevalent on consumer packaged goods, consumers are looking up those QR codes they're looking, and some of those QR codes are pointing to all the ingredients that are found in these products. And then they can trace back with an ingredient, what farm it comes through, what processing steps were taken in it. And they can really get familiar with what their product is all about. And I think that more and more consumers are trending towards understanding not only what's right in front of them, but where it came from. So they can have more of an impact on a holistic viewpoint. So I think those are kind of two areas where I see consumers holding our feet to the fire, or just asking us to present more and better solutions.