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NX-Food’s “Gastronomy First” Market Strategy Bridges New Products to Consumers

NX-Food and their business partners — Beyond Meat, Impossible Foods, TiNDLE — are finding great success with a new go-to-market approach: Gastronomy First. Gastronomy First takes retail out of the question by positioning new brands through partnerships with culinary experts. Given their gastronomic expertise, chefs are called upon to demonstrate the product, thus providing proof of quality and use. This endorsement provides consumers not only the knowledge that experts believe in it, but also how best to use the product.

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