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Is Your Oat Milk at Risk of Being Called Oat “Juice”? The Company Defending Plant-Based Labeling

The Plant Based Food Association (PBFA) definitely thinks so and acts as an advocate for the plant based industry. Whether it’s helping develop policy for plant based products, looking at the market place and helping companies grow, consumer sentiment, getting products on shelves, and even acting as a connector to business to business.

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