Everyday consumer choices about what we eat and wear have the power to not only build a sustainable future but to control production. Keith Coleman, CEO of SuSeWi stresses that the global market must follow the shifting consumer demand to sustainable and plant-based products for a better future.
I think that there's a very, very fast shift towards sustainable plant-based foods. You don't have to be vegan at all, but I think make some more intelligent choices about what you eat, about the circular systems about disposable fabrics, disposable fashion. There are choices that we can make right now in our lives about what we eat and what we consume that can really contribute to the planet. And those signals are so important because they are signals that are listened to by the producers of the products, the retailers, and the distributors of the products as well. And the faster we can make that shift as consumers, the more the producers will follow that shift. The last to catch up with that story though, are the providers of capital. And so I think sending strong signals to the investors that they've got to shift out of fossil fuel-based, they've got to shift out of dirty industries and they've got to get into clean industries, the better that is. And I think consumers can send a very strong signal in that direction.